Impact of Branding in Sales and Organizational Development

Question: Discuss about the Impact of Branding in Sales and Organizational Development. Answer: Introduction Branding simply refers to expressing of companies value, truth in front of customers, Branding also clarifies the attributes related to a particular product or services of a brand. Meanwhile, the impact of Branding can be identified in various ways such as: the customer can easily identify the product or service he/she is buying; branding helps an organization to earn the customer loyalty also it ensures the customer that he/she is investing for quality service or product, which results increase in sales and organizational development (Govindarajan 2009). But there are various problems related to Branding which creates a bad impression or impact on the sales and organizational development. Hence in this essay we will investigate one major problem related to Branding also we will make focus on few objectives to overcome from that problem and discuss about the methodology, type of study, data collection methods and tools we will use to analyze the collected data for investigation purpo se. Later we will discuss about final findings in the conclusion. Statement about the problem As Branding plays a major role in sales and organizational development in the same time there are various problems related to Branding. Therefore we are going to investigate one major problem among these related to Branding which is Ethical problem. Ethical problem can be divided into various sub parts like Lying, Honesty and Balance (Mack 2016). Lying: While doing branding by a vehicle company if the manufacturer hides the safety issues related to a particular vehicle and presents his vehicle as the most superior to others in that case the company is doing illegal activities and there is a possibility of facing litigation (Mack 2016). Honesty: Honesty is very important while conducting branding program but if a company implement this in wrong way and confess that other companies are offering better deals than them in that case company may earn customers respect but they will lose the profitability or it may decrease in sales (Mack 2016). Balance: Balance is very important while doing branding it is important to maintain the balance between positive and negative side but in many cases companies forget about that while conducting a branding program and they hide the negative side and promote the positive side only, thereafter they lose the customer loyalty which may impact badly the overall growth of the organization (Mack 2016). Research aim and objectives Our research aim is to find out the solution of that problem and how we can implement those findings in the branding program for overall growth of the organization. Therefore we have set few objectives to overcome from that problem these are: 1. To find out the customers satisfaction level and feedback related to product or services of a particular brand. 2. To identify those areas where we can implement our research findings in branding program for overall development of organization. Research methodology In this essay we will use mixed methodology. This approach is more specific and provides more accurate result in the study (Murthy Bhojanna 2010). Type of study The study will be descriptive in nature; here we are going to find out the satisfaction level of customers to determine the impact of branding program. Therefore descriptive research deals will population and it also answer the questions like what, who, where etc and it used for investigation purpose (Murthy Bhojanna 2010). So, descriptive research is more suitable here. Methods of data collection In this research we will rely on two types of data collection methods these are: 1. Primary data collection method. 2. Secondary data collection method. Sourcing of data For primary we will design a set of questionnaire and data will be collected through field visits, interviews etc. and for secondary will rely on companies existing research reports, findings etc (Easwaran Singh 2013). Methods and tools use to data analysis In this research we will use simple random sampling technique to analyze the collected data, here we are dealing with population and the size of the population will be large therefore this technique will be more suitable to identify the specific one also this technique is unbiased in nature. Conclusion From that above research design we can investigate the problem more accurately and can find out the more accurate result and we can apply those findings in our next branding plan to eliminate the problem for implementing a better branding plan which will impact in sales and overall development of organization. References Easwaran, S Singh, J, S 2013, Marketing research: concept, practices and cases, Oxford University press, New Delhi. Govindarajan, M 2009, Marketing management, PHI Learning, New Delhi. Mack, S 2016, Ethical issues in branding strategy, viewed 26 July 2016, https://smallbusiness.chron.com/ethical-issues-branding-strategies-33911.html. Murthy, N, S Bhojanna, U 2010, Business research methods, Excel books, New Delhi.