Tillies - Marketing Plan Term Paper Example | Topics and Well Written Essays - 2000 words

Tillies - Marketing Plan - Term Paper Example p to clients to all beach events including beach parties and theme nights Establish presence on social media including Twitter and Facebook Establish an employee training program by arranging workshops with foreign trainers Implement an electronic customer feedback system Establish employee rewards and discount program after one year of service Purpose Tillie’s Day Spa seeks to offer a wide-range of tailor-made spa services by foreign qualified and certified professionals for all generations, primarily those between 25-45 years of age. Marketing efforts shall be aimed at providing a glamorous decor with special lighting, textiles and music in the spa tents/rooms along with aroma therapies with scented, exotic candles and 100% natural lotions and oils. Picture Tillie’s Day Spa will attract its clients through social media, hotel referrals as well as wedding planners to try its services. Upon reaching the venue the customer is welcomed by female dancers from around the wo rld with specific days allocated to each type of dance. For instance, African dance will be held on Mondays whereas, belly dancing on Saturdays. The customer chooses with room to enjoy the spa services in, depending on his/her preferences and mood. Upon leaving with a look as fresh as a flower the customer returns and brings along her co-workers and neighbors for company as well as earning the reward points that will be added to her loyalty card upon the number of referrals she makes. This way the customer base expands as the elites and executive women continue to pour in to enjoy this high-end, sophisticated ambience. Staff shall greet these women with smiling faces and a glass of their favorite cocktail drink and escort them to their rooms. Special attention shall be paid to cleanliness. However, the staff shall not be dressed in uniform but as per the respective themes that will vary on a daily basis. These themes include African, American, Thai, Arabian and various others. Gap D ashboard The Gap Dashboard shall be used to address primary goals that will form the basis of marketing, tactical, strategic and personal decisions. Some tactical goals, however, shall not be tracked via this dashboard but through the Milestones chart. Key marketing metrics shall be accounted for by the Gap Dashboard every 3 months during the first year and bi-annually thereafter. Hence, actual results shall be compared against these goals to observe any variances. Marketing goals primarily include revenue and sales maximization of Tillie’s Day Spa along with the attainment of high customer return rate in a period of 3 years. The strategic goal of becoming a top quality day spa in Virginia shall be measured by attestation of ASQ Certification. Personal goals shall pertain to the increased involvement of the CEO in marketing activities, most importantly establishing PR with hotels and high-end restaurants. The following tactical goals shall be measured quantitatively: Ideal Cu stomer Day Spas usually have a

Information Technology in Global Banking and Finance Research Proposal

Information Technology in Global Banking and Finance - Research Proposal Example It can also be defined as a business that is being carried out by bankers. Banking industry is going through drastic changes nowadays and the major causes of these changes are; increased competition, better products, increased restrictions etcetera. Information technology is the major issue that the executives keep in their mind while designing the strategies for global banking. Information technology can be defined as a productive combination of human resources, hardware, software and ways of communication that collect data and transform it in to meaningful information in an organized manner. In today’s competitive world only the banks that use their information technology efficiently and strategically can handle the changing market conditions effectively. (Anyasi and Otubu 2009, p.1). 2.1 IT can be used in the many forms or manner in global banking industry including Internet Network, SMS Alerts, E-mails, ATMs and Electronic Fund Transfers etc. The other services provided by banks are authentication, internet access, security systems etcetera. (Alawode, John & Kaka 2008, p. 675 – 676) 2.2 Use of technology has reduced the probability of human errors and has been effective in reducing the overall costs. It also helps in providing valuable information to consumers easily and on lower costs, it also facilitates the performance of tasks and makes them less time consuming. Examples of improvised banking services because of involvement of IT are Telephone and Internet banking. (Ombati, Magutu & Nyamwange 2010, p. 155 – 156). 2.3 Though technology has benefited the global banking industry to a great extent but there are certain limitations to it which include; the first major limitation is security as the consumers do not consider e-banking a secure process to solve this problem banks are providing consumers with authentication, another limitation is lack of training if the work force is not properly trained then it can affect the benefits that